Cookie Policy
This Cookie Policy explains how Wkey Labs Private Limited uses cookies and similar technologies on wkeylabs.com(the “Site”), and the choices available to you. It supplements our Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device by your browser when you visit a website. We also use “similar technologies” such as pixels, web beacons, local storage, and SDKs, which serve similar purposes. In this policy, all of these are referred to as “cookies”.
2. Categories of cookies we use
2.1 Strictly necessary
Required for the Site to function (e.g., maintaining theme preference, security, load balancing). These are always on.
2.2 Analytics
- Google Analytics 4 (
_ga,_ga_*) — measures usage and helps us improve the Site. Set by Google LLC.
2.3 Advertising & measurement
- Google Ads (
_gcl_au, conversion linker) — measures ad performance and enables remarketing. - Meta Pixel (
_fbp,fr) — measures Facebook/Instagram ad performance and enables retargeting. Set by Meta Platforms, Inc.
2.4 Functional & anti-abuse
- Google reCAPTCHA — distinguishes humans from bots on forms. Set by Google LLC.
3. Legal basis & consent
Strictly necessary cookies are set on the basis of our legitimate interest. All other cookies (analytics, advertising, non-essential functional) are set only with your consent where required (EU/EEA, UK, and similar regimes). You can grant, refuse, or withdraw consent at any time using the cookie banner shown on your first visit and re-openable from any page.
4. How to control cookies
- Cookie banner — to manage categories at any time.
- Browser settings — most browsers let you block or delete cookies. Note that blocking strictly necessary cookies may break parts of the Site.
- Opt-out tools — Google Analytics opt-out, Google Ads settings, Meta ad preferences, DAA WebChoices, YourOnlineChoices (EU).
- Global Privacy Control (GPC) — we honor GPC signals as an opt-out of “sale/sharing” under the CCPA/CPRA.
5. Third-party data transfers
Some cookie providers (Google, Meta) are based outside India and the EEA. When data is transferred internationally, we and our providers rely on appropriate safeguards including Standard Contractual Clauses. See our Privacy Policy for details.
6. Changes to this policy
We may update this Cookie Policy when our cookies or applicable law change. The effective date above will be updated accordingly.
7. Contact
Questions? Email [email protected].